TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and on